FROM WINGING IT TO

1:1 coaching for creative founders ready to feel excited about the way they run things.

LOVING THE WAY YOU LEAD.

The creative role no one prepared you for.

You started your agency because you’re a creative force, with ideas too big (and standards too high) to follow someone else. Of course you built your own thing.

Now you’ve got a team. And the realities of leading? They’re starting to weigh on you.

Creative leadership today isn’t just about great work. It’s about leading people well. But no one gave you a playbook for that. And let’s be honest: as a creative, you probably didn’t have the best role models in human-centred leadership.

Yet here you are: expected to inspire your people, navigate tricky dynamics, and model the kind of leadership that builds a healthy, high-performing culture ... all while running the business, keeping clients happy, delivering top creative, and somehow not burning out.

If this sounds familiar, welcome. You’re in the right place.


The good stuff you never learned as a creative

How humans work, what drives motivation, and how to support your team without losing your mind.

How to move from creative doer to creative leader — without becoming someone you’re not.

How to stay calm, clear, and energised — even while juggling clients, team needs, and creative chaos.

Modern
people skills

Sustainable
personal wellbeing

Your 
leadership identity

In today’s creative industry,
human skills are the leadership edge.


Creative leadership is a skill you can learn.

What if leading your team felt as fun as you hoped it would? You’re calm, confident, your team’s thriving, the work is top-notch, and you close your laptop at the end of the day actually feeling proud.

Sounds simple. But in today’s creative industry? It's not.

Leadership has changed, especially in the creative world. The pressure to lead the right way is higher, the expectations are broader, and the old models just don’t cut it anymore.

Here’s the good news: Great leadership isn’t something you have to grow into by accident. You build it — piece by piece, with reflection, practice, and the right kind of support.

And that's where I come in.

Hi, I'm Lena. I combine positive psychology with creative industry experience to help creative founders lead in a way that feels as good as the work they create.

What I bring to the table as your coach

No fluff. No scripts. Just grounded insight, smart strategy, and a whole lot of support.

You know who you are as a creative. The next step is figuring out who you are as a leader. I help you make the shift from creative doer to confident leader — without becoming someone you’re not. No corporate jargon. Just you, elevated.

Your
leadership coach

The person you can have the real talk with. About mindset wobbles, people dynamics, and what it really means to lead well in today’s creative world.
We’ll make sense of the pressure, the expectations, how to do right by your team and your business. And give you a safe space to explore whatever else is on your mind.

Your
thought partner

Leadership starts with leading yourself. Together, we’ll figure out your rhythm — the habits and boundaries that keep you energised, focused, and able to lead like you mean it. Because when you’re running on empty, the whole thing wobbles fast. And burnout? Not part of the plan.

Your
wellbeing advisor

You didn’t build this to feel stuck or stretched thin. If you are curious, it all starts with a conversation.

Ready to start loving the way you lead?

BOOK FREE
DISCOVERY CALL

If it clicks, we build from there

COLLABORATION

No pressure, just a good conversation

30-MINUTE DISCOVERY CALL

Next steps, tailored to your needs

Questionnaire & CUSTOM ADVICE

what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |  what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying

"Lena has a deep understanding of how creativity and wellbeing intertwine.
She just gets it. Her approach isn't superficial; it's smart, grounded and full of actionable strategies that truly resonate with creative minds."

ULRIKE Jürgens | CREATIVE DIRECTOR | DESIGN BRIDGE AND PARTNERS

"That was a career's worth of learning in one hour."

Andy Walker | VP Brand Design |
NIKE GLOBAL

"Lena has an incredible knack for asking the right questions to get to the bottom of the problem."

Viktorija Valiulytė | SENIOR DESIGNER | NIKE EMEA

Employee wellbeing
for
Modern Minds

1:1 coaching for creative founders ready to feel
excited about the way they run things.

LOVING THE WAY
YOU LEAD.

From winging it to

The creative role no one prepared you for.

Struggling with Employee Burnout Despite the Perks?

From free lunches to team events, you've done it all in the name of employee wellbeing — yet burnout is high, sick leave is common, and people are leaving the company. Even those who are physically present often seem mentally absent and disengaged.

Let’s identify what’s really going on and make your workplace thrive.

You started your agency because you’re a creative force, with ideas too big (and standards too high) to follow someone else. Of course you built your own thing.

Now you’ve got a team. And the realities of leading? They’re starting to weigh on you.

Creative leadership today isn’t just about great work. It’s about leading people well. But no one gave you a playbook for that. And let’s be honest: as a creative, you probably didn’t have the best role models in human-centred leadership.

Yet here you are: expected to inspire your people, navigate tricky dynamics, and model the kind of leadership that builds a healthy, high-performing culture ... all while running the business, keeping clients happy, delivering top creative, and somehow not burning out.

If this sounds familiar, welcome. You’re in the right place.


The good stuff you never
learned as a creative

How to stay calm, clear, and energised — even while juggling clients, team needs, and creative chaos.

How to move from creative doer to creative leader — without becoming someone you’re not.

How humans work, what drives motivation, and how to support your team without losing your mind.

Sustainable
personal wellbeing

Modern
people skills

Your
leadership identity

In today’s creative industry,
human skills are the leadership edge.


Creative leadership is a skill you can learn.

You have a clear vision: a team that is healthy, engaged, and performing at its peak. To achieve this, we need to transition from perks to prevention and move away from surface-level fixes to real solutions.

What if leading your team felt as fun as you hoped it would? You’re calm, confident, your team’s thriving, the work is top-notch, and you close your laptop at the end of the day actually feeling proud.

Sounds simple. But in today’s creative industry? It's not.

Leadership has changed, especially in the creative world. The pressure to lead the right way is higher, the expectations are broader, and the old models just don’t cut it anymore.

Here’s the good news: Great leadership isn’t something you have to grow into by accident. You build it — piece by piece, with reflection, practice, and the right kind of support. And that's where I come in.

Hi, I'm Lena. I combine positive psychology with creative industry experience to help creative founders lead in a way that feels as good as the work they create.

Moving Beyond Perks to Real Wellbeing

Transforming Wellbeing:
Here’s How
We Do It

What I bring to the table as your coach

No fluff. No scripts. Just grounded insight, smart strategy, and a whole lot of support.


Leadership starts with leading yourself. Together, we’ll figure out your rhythm — the habits and boundaries that keep you energised, focused, and able to lead like you mean it. Because when you’re running on empty, the whole thing wobbles fast. And burnout? Not part of the plan.

Your wellbeing advisor

You know who you are as a creative. The next step is figuring out who you are as a leader. I help you make the shift from creative doer to confident leader — without becoming someone you’re not. No corporate jargon. Just you, elevated.

Your leadership coach

The person you can have the real talk with. About mindset wobbles, people dynamics, and what it really means to lead well in today’s creative world.
We’ll make sense of the pressure, the expectations, how to do right by your team and your business. And give you a safe space to explore whatever else is on your mind.

Your thought partner

Ready to start loving the way you lead?

If it clicks, we build from there

Struggling with Employee Burnout Despite the Perks?

From free lunches to team events, you've done it all in the name of employee wellbeing — yet burnout is high, sick leave is common, and people are leaving the company. Even those who are physically present often seem mentally absent and disengaged.

Let’s identify what’s really going on and make your workplace thrive.

COLLABORATION

You didn’t build this to feel stuck or stretched thin. If you are curious, it all starts with a conversation.

No pressure, just a good conversation

30-MINUTE DISCOVERY CALL

Next steps, tailored to your needs

Questionnaire & CUSTOM ADVICE

BOOK FREE DISCOVERY CALL

what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |  what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying   |   what others are saying

"Lena has a deep understanding of how creativity and wellbeing intertwine.
She just gets it. Her approach isn't superficial; it's smart, grounded and full of actionable strategies that truly resonate with creative minds."

ULRIKE Jürgens | CREATIVE DIRECTOR | DESIGN BRIDGE AND PARTNERS

"That was a career's worth of learning in one hour."

Andy Walker | VP Brand Design | NIKE GLOBAL

"Lena has an incredible knack for asking the right questions to get to the bottom of the problem."

Viktorija Valiulytė | SENIOR DESIGNER | NIKE EMEA